Rolling media…. The trend toward use of non-traditional media rolls on.  At least a half-dozen companies are offering full-size color billboards on the sides of moving trucks.  They say the cost per thousand for exposures to adults 18+ is around 65 cents, compared with $3.25 for a #10 showing billboard or $16.25 for prime time television.  Localized trucks average 25,000 miles a year, they say, and create 6.4 million impressions.

Time to pay the fiddler, or savor the music?
Just two years ago, who would have imagined we’d see a time in which the coal market would be busting at the seams while .com’s dropped like flies?  But here we are.  Mine equipment marketers who stayed the course, and kept high profiles in spite of soft markets are reaping the rewards while those who went into hibernation suffer the consequences.  Let’s see if the tech companies do better.

Any educated guesses?
The high school class of 2001-02 is the first to be eligible for West Virginia's PROMISE Scholarship program.  If things work as the governor expects, students who "work hard and play by the rules" will receive full tuition to a state college or university, or an equivalent amount applied toward tuition at a W. Va. private college, compliments of taxpayers.  It seems to us that this could create some big opportunities for private as well as public institutions.  Any comments on how higher education can re-structure their branding strategies to make the most of this re-shuffling?  If so, let us know; we'll publish it here on our site for discussion.

More sign snafus….
More signs actually seen across the country…

At gas eateries around the USA, “Eat here and get gas”

In a New Hampshire jewelry store, “Ears pierced while you wait”

In a Florida maternity ward, “No children allowed”

In a New York medical building, “Mental health prevention center”

Outside a country shop, “We buy junk and sell antiques”